Hero Section

Retail Enablement That Drives Performance.

The platform connecting brands, retailers, and frontline teams.

One Connected Ecosystem for Modern Retail Performance

Learning. Engagement. Performance.

Trusted by Retailers, Brands & Industry Partners

Platform Impact Background

Helping retailers improve sales performance while enabling brands to deliver consistent product knowledge and stronger in-store customer experiences.

562+

RSAs Reached

294+

RSAs Trained

3,392+

Learning Completions

3,040+

SmartOne Activations

Solving the Challenges That Matter Most to Retailers and Brands

Champions brings Retailers and Brands together on one platform to improve learning, engagement, collaboration, and measurable sales performance.

Retailer Challenges

Retailer Challenges with building an effective Sales Team

  • High employee turnover
  • Inefficient onboarding
  • Inconsistent customer experiences
  • Limited in-store training support by Brands
  • Difficulty measuring team performance
Brand Challenges

Brand Challenges with maintaining product sell through

  • Costly in-person retail training
  • Limited Sales Associate engagement
  • Inconsistent in-store brand representation
  • Poor visibility of training effectiveness

One Platform. One Connected Retail Performance Journey.

Every stage builds on the last - from knowledge to measurable business outcomes.

Learn

Product knowledge

Coach

Manager feedback

Practice

Gamification

Motivate

Incentivized

Measure

Business outcomes

One Platform. Shared Success.

  • Educate consistently to Continuous learning
  • Drive product knowledge and advocacy
  • Connect with engaged associates
  • Reward positive outcomes
  • Measure performance and impact
Brands

  • Levels up selling skills
  • Improves product knowledge
  • Builds sales confidence
  • Motivates and incentivizes performance
  • Closes more sales
  • Retains and develops sales teams
Retailer

  • Deliver customized member programs
  • Deliver market insight
  • Support Retailers and Brands
  • Measure peformance
Buying Groups
Brands

Supporting Buying Groups Across Every Retail Network

Champions enables Buying Groups to strengthen supplier collaboration, improve member engagement, and deliver consistent training and campaigns across their entire retail network. One connected platform provides the visibility and insights needed to drive stronger business performance.

Supporting Buying Groups

SELLPROOF The Technology Powering RSA Champions

Data. Insights. Performance.

For Retailers

Frontline performance & engagement

For Retailers

For Brands

Campaign enablement & sell-through

Brand portal

See What's Working.

Turn retail activity into actionable performance insights.

Campaign Management

Launch, manage, and track brand campaigns across retail networks

Analytics & Reporting

Real-time performance dashboards for all stakeholders

Sales Validation

Verify qualifying sales with automated proof-of-sale workflows

Automated Rewards

Instant incentive distribution to retail associates

Enterprise Security

SOC 2, SSO, role-based access, and data encryption

Built Around Your Role.

Traditional Retail Training

Traditional Retail Training

  • Command and control LMS
  • Lengthy, tedious courses
  • Low knowledge retention
  • Temporary associate engagement
  • Costly and ineffective
Champions
Logo
  • Focused microlearning
  • Fast, effective knowledge transfer
  • Engaged & motivated associates
  • Ongoing coaching and reinforcement
  • Performance-driven incentives

Better Learning. Better Retail. Better Results.

Retailers

  • Faster associate onboarding and sales productivity
  • Increased employee engagement
  • Consistent learning and coaching
  • Improved product confidence and recommendations

361

Engaged RSAs

Actively using Champions

294

Trained RSAs

Completed training on Champions

3,040

SmartOne Activations

Verified plan sales through Champions

Brands

  • Improved product knowledge
  • Sustained RSA engagement
  • Rapid, cost-effective delivery
  • Visibilty into sales peformance

Source: Industry research and Champions customer data. Results may vary based on market, team, and implementation.

Frequently Asked Questions

Champions is a frontline sales enablement platform that helps retailers and brands build more knowledgeable, confident and engaged retail sales associates (RSAs).

Through short-form education, ongoing engagement, recognition, rewards and sales activation, Champions helps RSAs better understand what they sell, communicate value more effectively and make stronger recommendations to customers.

For retailers, that means a better-equipped sales floor and additional support for training and development. For brands, it creates a direct way to educate, engage and activate the people influencing purchase decisions every day. The result is stronger customer conversations, improved sales performance and a greater ability to protect value and margin.

Champions is designed for organizations that depend on frontline sales associates to influence customer decisions and sales performance.

That includes retailers, manufacturers, brands, suppliers and service providers that want to improve product knowledge, frontline confidence, engagement and sales execution.

Too often, important product knowledge never reaches the sales floor in a way that is memorable, timely or useful.

Champions helps close that gap by giving retailers and brands a practical way to educate, engage and motivate frontline sales associates on an ongoing basis. The goal is simple: help RSAs better understand what they sell, explain it with confidence and make stronger recommendations to customers.

Traditional learning platforms are often built around formal courses and completion. Champions is designed around frontline performance.

Learning is delivered in short, practical experiences supported by ongoing engagement, recognition, incentives and sales activation. The focus is not simply on whether training was completed, but whether the frontline is better equipped to apply what they learned.

No. Training is an important part of Champions, but the platform goes beyond education.

Champions brings together learning, engagement, recognition, incentives, sales activation and measurement to help retailers and brands influence frontline performance over time.

Champions delivers short, focused learning and engagement opportunities directly to participating RSAs.

RSAs can learn about products, brands, features, benefits, customer needs and selling strategies in a format designed for the realities of the retail sales floor. Champions can then reinforce that learning through recognition, rewards, campaigns and sales activation.

Hero Image

Ready to Build Better Retail Performance?

See how Champions can work for your organization.