We Believe Retail Deserves Better.

Mark Geddes is President of Champions, bringing more than 20 years of experience in retail performance, sales enablement, and frontline engagement. After beginning his career in furniture protection services and later working on the sales floor at The Brick, Mark went on to spend decades working alongside retailers, brands, and retail sales associates. His experience, including his work in business development at Zucora, has given him a firsthand understanding of what top-performing organizations do well and what drives confidence, stronger selling behaviours, and better sales performance. As President of Champions, Mark brings those real-world lessons into the platform, helping shape practical content built around what actually works on the sales floor. Outside of work, Mark enjoys health and fitness, golf, travelling with his wife Laura and their three boys, and spending summers at the cottage with their dog, Kona.

Bradford (Brad) W. Geddes, Advisor Brad is known as the “Margin Builder” because of the hundreds of business owners he has helped improve profitability by focusing on leveraging three key pillars: margins, performance and relationships. For more than 25 years, Brad has led Zucora Inc., a company devoted to helping home furnishing retailers build their businesses with profitable protection programs and innovative performance improvement strategies.

Corrie-Ann Knell brings more than 18 years of experience in Canada's home furnishings industry, with a career spanning sales, marketing, and communications. She is passionate about helping independent Canadian retailers become more successful, competitive, and positioned for long-term growth. Her experience includes serving as Director of Marketing for HomeGoodsOnline and representing respected brands such as Springwall Mattress and Broyhill/Lane Furniture. Corrie-Ann is also a freelance correspondent for Hardlines.ca, one of Canada's leading news organizations serving the home improvement and building supply industries.

Laura McGuire is the Social Media Strategist & Content Creator at Champions, bringing a creative, audience-first approach to the world of home furnishings and retail sales. With a background in social media, photography, content creation and video editing, Laura has built and managed social platforms with proven results, with a passion for turning ideas, people and expertise into authentic, engaging content that educates, connects and gets noticed. While she is new to the home furnishings industry, Laura brings a fresh perspective to Champions, focused on making industry knowledge accessible, relevant and engaging for today’s digital audience. Outside of Champions, Laura is a busy mom who loves spending time with her family and kids. She’s a marathon runner, photography enthusiast and aviation lover, and continues to work as a flight attendant alongside her career in content and social media.