Turn Retail Training Into Action

Champions is a frontline sales enablement platform that helps retailers and brands build more knowledgeable, confident and engaged retail sales associates (RSAs).

Through short-form education, ongoing engagement, recognition, rewards and sales activation, Champions helps RSAs better understand what they sell, communicate value more effectively and make stronger recommendations to customers.

For retailers, that means a better-equipped sales floor and additional support for training and development. For brands, it creates a direct way to educate, engage and activate the people influencing purchase decisions every day. The result is stronger customer conversations, improved sales performance and a greater ability to protect value and margin.

Champions is designed for organizations that depend on frontline sales associates to influence customer decisions and sales performance.

That includes retailers, manufacturers, brands, suppliers and service providers that want to improve product knowledge, frontline confidence, engagement and sales execution.

Too often, important product knowledge never reaches the sales floor in a way that is memorable, timely or useful.

Champions helps close that gap by giving retailers and brands a practical way to educate, engage and motivate frontline sales associates on an ongoing basis. The goal is simple: help RSAs better understand what they sell, explain it with confidence and make stronger recommendations to customers.

Traditional learning platforms are often built around formal courses and completion. Champions is designed around frontline performance.

Learning is delivered in short, practical experiences supported by ongoing engagement, recognition, incentives and sales activation. The focus is not simply on whether training was completed, but whether the frontline is better equipped to apply what they learned.

No. Training is an important part of Champions, but the platform goes beyond education.

Champions brings together learning, engagement, recognition, incentives, sales activation and measurement to help retailers and brands influence frontline performance over time.

Champions delivers short, focused learning and engagement opportunities directly to participating RSAs.

RSAs can learn about products, brands, features, benefits, customer needs and selling strategies in a format designed for the realities of the retail sales floor. Champions can then reinforce that learning through recognition, rewards, campaigns and sales activation.