Turn Retail Associates Into Confident Product Experts
Champions give retail teams the product knowledge and confidence to represent your brand, answer customer questions, and drive better conversations.
Your Brand Is Only as Strong as Its Retail Execution
Common Challenges
- Inconsistent product knowledge
- Training that's hard to scale
- New products aren't reaching the sales floor
- Limited visibility into training impact
From Product Launch to Better Retail Performance
New product, collection, or campaign ready for market.
Build learning modules, videos, and assessments
Push training to retail partners across the network
Associates complete mobile learning and certifications
Assessments confirm product expertise and readiness
Better conversations, stronger recommendations, higher sell-through
Everything you need to educate retail teams.
Product Education
Give associates the knowledge to confidently explain your products.
Measure What Matters
See engagement, completion, and knowledge across your retail network.
Cross-Partner Visibility
Understand where your brand is being supported and where gaps remain.
Direct Channel to Associates
Reach the people influencing customer decisions at the point of sale.
Extend Your Brand Programs With SellProof™
Champions provides everything Brands need to deliver structured product knowledge training across their retail network.
For Brands looking to drive additional retail engagement, SellProof is an optional application available within the Champions platform. It enables sales campaigns, promotions, incentives, challenges, and performance tracking that complement product education and encourage ongoing participation.
Brands can choose to use Champions for learning alone or extend their retail programs with SellProof when campaign management and engagement are required.
Discover how SellProof supports retail sales campaigns
Learn how SellProof helps Brands launch campaigns, encourage participation, reward performance, and gain deeper engagement insights - all within the Champions platform.
See the Impact of Better Product Knowledge
Frequently Asked Questions
Champions is a frontline sales enablement platform that helps retailers and brands build more knowledgeable, confident and engaged retail sales associates (RSAs).
Through short-form education, ongoing engagement, recognition, rewards and sales activation, Champions helps RSAs better understand what they sell, communicate value more effectively and make stronger recommendations to customers.
For retailers, that means a better-equipped sales floor and additional support for training and development. For brands, it creates a direct way to educate, engage and activate the people influencing purchase decisions every day. The result is stronger customer conversations, improved sales performance and a greater ability to protect value and margin.
Champions is designed for organizations that depend on frontline sales associates to influence customer decisions and sales performance.
That includes retailers, manufacturers, brands, suppliers and service providers that want to improve product knowledge, frontline confidence, engagement and sales execution.
Too often, important product knowledge never reaches the sales floor in a way that is memorable, timely or useful.
Champions helps close that gap by giving retailers and brands a practical way to educate, engage and motivate frontline sales associates on an ongoing basis. The goal is simple: help RSAs better understand what they sell, explain it with confidence and make stronger recommendations to customers.
Traditional learning platforms are often built around formal courses and completion. Champions is designed around frontline performance.
Learning is delivered in short, practical experiences supported by ongoing engagement, recognition, incentives and sales activation. The focus is not simply on whether training was completed, but whether the frontline is better equipped to apply what they learned.
No. Training is an important part of Champions, but the platform goes beyond education.
Champions brings together learning, engagement, recognition, incentives, sales activation and measurement to help retailers and brands influence frontline performance over time.
Champions delivers short, focused learning and engagement opportunities directly to participating RSAs.
RSAs can learn about products, brands, features, benefits, customer needs and selling strategies in a format designed for the realities of the retail sales floor. Champions can then reinforce that learning through recognition, rewards, campaigns and sales activation.
Ready to Strengthen Your Brand Presence at Retail?
Discover how RSA Champions helps Brands educate retail associates, improve product knowledge, and strengthen retail execution across every partner network, with the option to extend engagement through SellProof sales campaigns when needed.