Question 1

What is Champions?

Accepted Answer

Champions is a frontline sales enablement platform that helps retailers and brands build more knowledgeable, confident and engaged retail sales associates (RSAs).

Through short-form education, ongoing engagement, recognition, rewards and sales activation, Champions helps RSAs better understand what they sell, communicate value more effectively and make stronger recommendations to customers.

For retailers, that means a better-equipped sales floor and additional support for training and development. For brands, it creates a direct way to educate, engage and activate the people influencing purchase decisions every day. The result is stronger customer conversations, improved sales performance and a greater ability to protect value and margin.

Question 2

Who is Champions designed for?

Accepted Answer

Champions is designed for organizations that depend on frontline sales associates to influence customer decisions and sales performance.

That includes retailers, manufacturers, brands, suppliers and service providers that want to improve product knowledge, frontline confidence, engagement and sales execution.

Question 3

What problem does Champions solve?

Accepted Answer

Too often, important product knowledge never reaches the sales floor in a way that is memorable, timely or useful.

Champions helps close that gap by giving retailers and brands a practical way to educate, engage and motivate frontline sales associates on an ongoing basis. The goal is simple: help RSAs better understand what they sell, explain it with confidence and make stronger recommendations to customers.

Question 4

How is Champions different from a traditional LMS or training platform?

Accepted Answer

Traditional learning platforms are often built around formal courses and completion. Champions is designed around frontline performance.

Learning is delivered in short, practical experiences supported by ongoing engagement, recognition, incentives and sales activation. The focus is not simply on whether training was completed, but whether the frontline is better equipped to apply what they learned.

Question 5

Is Champions just a training platform?

Accepted Answer

No. Training is an important part of Champions, but the platform goes beyond education.

Champions brings together learning, engagement, recognition, incentives, sales activation and measurement to help retailers and brands influence frontline performance over time.

Question 6

How does Champions work?

Accepted Answer

Champions delivers short, focused learning and engagement opportunities directly to participating RSAs.

RSAs can learn about products, brands, features, benefits, customer needs and selling strategies in a format designed for the realities of the retail sales floor. Champions can then reinforce that learning through recognition, rewards, campaigns and sales activation.

Question 7

What does an RSA experience when using Champions?

Accepted Answer

Champions is designed to make frontline learning simple, relevant and rewarding.

RSAs can complete short learning activities, test their knowledge, earn SellPoints, participate in eligible campaigns, receive recognition and stay connected to the products and brands they sell. The experience is designed to fit into the workday without creating a heavy training burden.

Question 8

Why would an RSA actually use Champions?

Accepted Answer

Because Champions gives RSAs a reason to participate and a reason to come back.

The platform combines useful, practical learning with recognition, rewards and ongoing engagement. Instead of simply asking RSAs to complete another training module, Champions creates an experience designed to make learning more relevant, accessible and rewarding.

Question 9

How do RSAs access Champions and get started?

Accepted Answer

Champions is accessed through the free SellPro app, available from the Apple App Store and Google Play.

An RSA downloads the app, creates an account and selects the participating retailer and store location where they work. Once registered, relevant Champions courses and opportunities are made available so the RSA can begin learning and earning SellPoints through eligible activities.

Question 10

What are SellPoints?

Accepted Answer

SellPoints are the reward currency used within Champions.

RSAs can earn SellPoints through eligible learning, engagement and sales activation opportunities available within the platform. SellPoints provide a simple way to recognize and reward frontline participation and performance.

Question 11

What kind of training can Champions deliver, including brand- and product-specific content?

Accepted Answer

Champions can support a wide range of frontline education, including product knowledge, features and benefits, customer needs, selling strategies, product comparisons, new product introductions, brand education, objection handling, services and promotional priorities.

Training can be focused on specific brands, products, categories, collections and customer applications. The goal is to make important information easier for RSAs to understand, remember and use with customers.

Question 12

Can we use our existing training materials?

Accepted Answer

Yes. Brands and retailers can provide the materials and information they already have, including presentations, product sheets, videos, specifications, sales materials and other training resources.

Champions uses that source material to help create concise, frontline-focused learning rather than requiring partners to build an entirely new training program from scratch.

Question 13

Does Champions create the training content for us?

Accepted Answer

Yes. Champions can transform approved product information, sales materials and brand or retailer messaging into Champions-style learning experiences designed specifically for frontline sales associates.

The objective is to turn the information partners already have into short, practical learning that is easier to understand, remember and apply during customer conversations.

Question 14

Can training be updated or targeted to specific retailers, stores, regions, or audiences?

Accepted Answer

Yes. Content can be updated as products, messaging or priorities change, and programs can be structured for the appropriate participating audiences.

This allows learning to remain relevant to particular retail partners, locations, regions, product assortments or defined groups without requiring every audience to receive the same content.

Question 15

Can Brands choose which retail partners participate and run different programs for different partners?

Accepted Answer

Yes. Brand initiatives can be structured around participating retail partners that are relevant to the program, and different programs can be developed for different retail relationships.

This allows education and activation to reflect differences in product assortment, customer needs and partner priorities rather than forcing a one-size-fits-all approach.

Question 16

Can Champions support new product launches, seasonal promotions, and short-term initiatives?

Accepted Answer

Yes. Champions can support both ongoing brand education and focused short-term initiatives.

New product launches, seasonal priorities, featured products, sales events and other time-sensitive programs can be supported through targeted learning and activation.

Question 17

Can several brands or product categories from the same company participate?

Accepted Answer

Yes. Organizations with multiple brands, divisions or product categories can use Champions to support different learning and activation priorities within the same broader relationship.

Each initiative can be structured around the products, audiences and objectives that matter most.

Question 18

What does a Retailer have to do to participate, and how much work is required from store managers?

Accepted Answer

Champions is designed to make retailer participation simple and keep the administrative burden low.

The retailer works with Champions to establish the appropriate participating locations, teams and program parameters. Store managers may help encourage awareness and participation, while Champions supports the ongoing learning and engagement experience directly with participating RSAs.

Question 19

Will Champions replace or interfere with our existing training programs?

Accepted Answer

No. Champions is designed to support and reinforce existing retailer training, not replace it.

Retailers can continue using their current onboarding, LMS, manufacturer training, coaching and development programs while Champions provides an additional layer of short-form education, reinforcement, engagement and recognition.

Question 20

Can multiple vendors and Brands participate within the same Retailer?

Accepted Answer

Yes. Champions can support multiple participating brands within the same retail organization.

This gives RSAs one familiar environment in which they can engage with education and opportunities from different participating suppliers rather than navigating a separate experience for every brand.

Question 21

Can Retailers use Champions for their own training priorities?

Accepted Answer

Yes. Champions can support retailer-led learning in addition to participating brand education.

Retailers can use Champions to reinforce selling skills, customer experience priorities, services, product categories, protection programs and other areas where additional frontline learning would be valuable.

Question 22

How does Champions help improve RSA confidence and protect retailer margins?

Accepted Answer

Confidence often comes from understanding a product well enough to explain its value clearly.

Champions reinforces product knowledge, features, benefits and customer applications so RSAs are better equipped to make confident recommendations and sell on value rather than relying on price. Stronger value-based conversations can support better customer outcomes, sales performance and margin protection.

Question 23

What is SellProof™?

Accepted Answer

SellProof™ is Champions' sales activation capability.

It allows participating brands to extend frontline engagement beyond education by creating targeted campaigns that reward eligible sales activity. SellProof helps connect what an RSA learns with the behaviour brands ultimately want to influence on the sales floor.

Question 24

How does a SellProof campaign move from Brand launch to Retailer activation to RSA participation?

Accepted Answer

At a high level, a Brand establishes an eligible campaign and makes it available to the appropriate participating Retailer. The Retailer activates the campaign for its organization, and eligible RSAs are notified through the app that the opportunity is live.

RSAs can then participate according to the campaign requirements, eligible activity can be verified, and campaign performance can be measured. This creates one connected path from Brand priority to frontline activation.

Question 25

Can Brands reward eligible product sales and tie incentives to specific products, SKUs, plans, or campaigns?

Accepted Answer

Yes. Through SellProof™, participating Brands can create sales activation programs that recognize and reward RSAs for eligible sales activity.

Programs can be structured around selected products, SKUs, plans, categories or campaign priorities so incentives remain focused on the outcomes the Brand wants to support.

Question 26

Can multiple SellProof campaigns run at the same time?

Accepted Answer

Yes. Multiple eligible campaigns can operate at the same time, allowing different products, Brand priorities or participating Retailer programs to be supported simultaneously within the Champions ecosystem.

Question 27

How do we know if Champions is working?

Accepted Answer

Champions provides visibility into frontline participation and engagement so Brands and Retailers can better understand whether RSAs are interacting with content, completing learning activities and participating in eligible programs.

The objective is to make frontline engagement more visible, measurable and actionable.

Question 28

What results can be measured through Champions?

Accepted Answer

Depending on the program, Champions can provide visibility into areas such as RSA participation, learning activity, course completions, engagement, knowledge development, campaign participation, sales activation and verified sales activity.

The goal is to understand not simply whether information was made available, but whether the frontline actually engaged with it.

Question 29

Can engagement be measured by Retailer, store, or audience?

Accepted Answer

Yes. Depending on the program, engagement can be viewed across different participating audiences, helping partners understand where participation is strongest and where additional reinforcement may be useful.

Question 30

Can Champions connect training and engagement with sales behaviour?

Accepted Answer

Yes. Champions is designed to help move frontline development from education to engagement to activation.

That creates greater visibility into how learning and participation relate to desired sales behaviour. With SellProof™, selected programs can extend further by connecting eligible frontline activity with verified sales

Question 31

Does Champions require any IT integration?

Accepted Answer

No. Champions requires no IT integration whatsoever.

Retailers and Brands can participate without connecting Champions to their internal IT infrastructure, learning management systems or other enterprise platforms.

Question 32

What does it take to get started, and how long does a typical launch take?

Accepted Answer

The starting point is understanding the business objective, participating audiences and the content or initiative to be supported.

Champions then works with the Brand or Retailer to gather relevant source materials, develop the frontline experience and establish an appropriate launch plan. Timing depends on program scope and content, but the process is designed to minimize unnecessary complexity and internal workload.

Question 33

Can we begin with a pilot before expanding?

Accepted Answer

Yes. A pilot can be an effective way to introduce Champions within a defined group of participating locations, products or initiatives before expanding more broadly.

It allows partners to establish objectives, measure engagement, gather insights and build a stronger foundation for future growth.

Question 34

Can Champions support organizations across Canada and the United States?

Accepted Answer

Yes. Champions is designed to support participating Brands, Retailers, store locations and frontline sales associates across Canada and the United States.

Question 35

Can Champions work alongside our existing training programs?

Accepted Answer

Yes.

Champions provides deep sales skill development and product knowledge learning and can easily support existing training strategies or LMS systems. The frequent, mobile-first delivery structure of Champions helps reinforce the delivery of important knowledge to frontline RSAs.

Question 36

How much work is required from our team?

Accepted Answer

Champions minimizes administration for participating brands and retailers. The Champions team works closely with your sales and training teams to rapidly create powerful learning courses that become engaging RSA experiences. Your organization identifies the key objectives and product information, and we do the rest.

Question 37

How quickly can we launch?

Accepted Answer

Introducing Champions to your sales team is ready to go with existing available content designed specifically for the home furnishings industry. Brand product courses can be quickly developed and launched depending on course objectives and material availability.

Question 38

How do we get started?

Accepted Answer

Contact the Champions team to discuss your goals, participating audience and the type of program you want to build.

From there, we can recommend the right approach and help you prepare for launch.

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